Stop Burning Budget on
Fatigued TikTok Creatives
Predict creative burnout before it happens. Scale winners and rotate underperformers using fatigue signals, retention metrics, and a clear performance matrix.
TikTok Creative Analytics that Helps You Scale
Not just reporting. Heylect helps you decide when to rotate creatives, what to scale, and where ROAS is leaking.
Predictive Fatigue
Detect creative burnout early. Use fatigue signals to rotate ads before performance drops — and protect your ROAS.
Stars vs Zombies
Instantly categorize creatives. Scale "Stars" confidently and remove "Zombies" that drain spend.
Retention Testing
Understand what captures attention. Compare Hook & Hold rates across creatives to find patterns that drive conversions.
Because generic metrics
aren't enough for TikTok.
Automated Video ID Mapping
No more manual matching. Heylect automatically maps API data to your creative assets for instant previews.
Creative Health Index
A single unified score (0-100) that tells you the scaling potential of any video in your library.
Daily Summary Alerts
Get a daily creative performance brief and act on fatigue warnings faster.
Rotate with Certainty
Stop rotating creatives based on 'gut feeling' or after ROAS has already crashed. See the crash coming 48 hours in advance and rotate preemptively to protect your margins.
Ready to Scale TikTok Creatives Smarter?
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TikTok Ads Analytics FAQ
Creative fatigue happens when the same ad is shown too often and performance drops (CPM up, CTR down, CPA up). Heylect helps you catch the decline early.
Yes. Hook and Hold metrics help you understand early retention. Use them to improve the first seconds of your creatives and scale what keeps attention.
Yes. You can use a GA4 reporting tool (like Heylect's GA4 dashboards) to review website conversions side by side with your TikTok Ads performance. Many teams look at GA4 conversion reports and TikTok creative analytics together when making decisions.